E10- clarity

simple words- 100 Most Common Words

basic sentences- simple, compound, complex + verb forms

simplicity!!

Simple is not easy.

3-4 syllable words- abstract, vague, idea

1-2 syllable words- concrete, thing!!

overwritten sentence- simplified

phrasing- translation from another language

1.    start

2.    built

simple ideas- clothed in complex language

1.    Because he was late, he had to come again later that day.

2.    We can give you more widgets if you run out.

3.    Some managers think that employees should not surf the net at work.

4.    After we talked about company objectives, I esratimated that we need about 25 million dollars to compete with ACME.

5.    We need a techie who can make cheap websites.

Simple is not easy.

modern stripped down style- clarity, precision

overwriting-

style!!!